Vladimir Baikov

Past

• Key Accounts Executive at Philip Morris
• Supermarkets Retail Chains Supervisor at Danone
• Supermarkets Supervisor at Danone

• Van Selling Supervisor at Danone
• Sales Representative / Merchandiser at Reemtsma
• Sales Merchandiser at The Hershey Company

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Education

• Rossijskaja Ekonomiceskaja Akademija im. G.V. Plehanova
• Moscow Institute of Physics and Technology
• Samarskij Gosudarstvennyj Aerokosmiceskij Universitet

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Recommended

1 person has recommended Vladimir

Connections

18 connections

Industry

Food & Beverages

Vladimir Baikov’s Summary

Management of National Key Accounts; negotiations; forecasting & business sales analytics; Supervision of all activities assigned to particular KA.
Business consultancy, business development, brand portfolio optimization.

Vladimir Baikov’s Specialties:

Management of National Key Accounts; negotiations; forecasting & business sales analytics; Supervision of all activities assigned to particular KA.
Business consultancy, business development, brand portfolio optimization.

Vladimir Baikov’s Experience

• Key Accounts Executive

  Philip Morris

  (Public Company; PM; Tobacco industry)

  August 2006 — December 2009 (3 years 5 months)

  Management of National Key Accounts (X5, TANDER, Metro C&C, REAL, Karusel, Auchan, Mosmart, Carrefour,TNK-BP, TNK-Stolica, ROSPECHAT, etc); negotiations; forecasting & business sales analytics; Supervision of all activities assigned to particular KA.
  Business consultancy, business development, brand portfolio optimization.

• Supermarkets Retail Chains Supervisor

  Danone

  (Privately Held; 10,001 or more employees; DA; Food Production industry)

  January 2005 — August 2006 (1 year 8 months)

  Developing sales to Moscow region retail chains ("12 mesjacev", "MERKADO", "RICHFOR", "PROVIANT", "ABK", "VASH DOM", "Magnolia", "Alye Parusa", "Azbuka Vkusa", "Samohval", etc); negotiating contracts and ensuring client's adherence to contract's terms and conditions; preparing Individual Business Plan for each key account (quarterly base); analyzing of Sales volumes and providing business development recommendation; managing Trade promo activities; supervision merchandisers’ activities assigned to chains; payments control; listing of new positions

• Supermarkets Supervisor

  Danone

  (Privately Held; 10,001 or more employees; DA; Food Production industry)

  July 2004 — December 2004 (6 months)

  Management, coaching and motivation of sales team (4 reps); team` biggest score in “Wheel of Fortune” incentive for sales reps; team` best result in “Skazka” execution (Merchandising project); managing local promotional activities; debts control; 3 of 4 my sales reps was promoted to Supervisor positions; set sales, distribution and merchandising targets; supervision of above mentioned targets; internal contest winner for Retail Chain Supervisor` position.

• Van Selling Supervisor

  Danone

  (Privately Held; 10,001 or more employees; DA; Food Production industry)

  November 2002 — June 2004 (1 year 8 months)

  Management, coaching and motivation of sales team (6 reps); effective Sales reps` rooting; payments control, constant territory development; crisis management (urgent root` execution, dismissal of thievish CLV reps); completed manager` trainings; promoted to Supermarkets Supervisor; setting and supervision of sales, distribution and merchandising targets; participated in development of all (3) Moscow distribution bases; participated in launching Danone exclusive distributor (Lipetsk city).

• Sales Representative / Merchandiser

  Reemtsma

  (Privately Held; 10,001 or more employees; Tobacco industry)

  January 1999 — August 2002 (3 years 8 months)

  Sales Territories – Center of Moscow, North, Southwest. Successful execution of sales plans; merchandising; market visits preparation; sales representative coaching. Completed Sales Trainings, participated in Sales conferences, multiple contest winner among sales reps (best practice).

• Sales Merchandiser

  The Hershey Company

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  June 1997 — July 1998 (1 year 2 months)

  Wholesale client base development in Moscow Region, effective rooting for van-sales program in Moscow Region, merchandising

Vladimir Baikov’s Education

• Rossijskaja Ekonomiceskaja Akademija im. G.V. Plehanova

  1995 — 1997

• Moscow Institute of Physics and Technology

  Bachelop , Physics , 1989 — 1995

• Samarskij Gosudarstvennyj Aerokosmiceskij Universitet

  1988 — 1989