Managing Partner and Co-Founder at Dekarta Capital
Russian Federation
- Current
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- Managing Partner and Co-Founder at Dekarta Capital
- Chairman of the Board at Maanimo.com
- Empirical Researcher at Trust and Reputation Phenomenon Project
- Past
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- Vice President at Renaissance Investment Management (Moscow)
- Managing Director and Co-owner at Euro RSCG Group Ukraine, an affiliate with Euro RSCG Worldwide (HAVAS Group)
- Managing Director at Bates Ukraine, an affiliate with Bates Worldwide (WPP Group)
- Account Director at Ark Communications/J.W. Thompson
- Education
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- The University of Chicago - Booth School of Business
- Kyiv National Taras Shevchenko University
- Recommended
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11 people have recommended Alexander - Connections
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500+
connections
- Industry
- Venture Capital & Private Equity
- Websites
Alexander Lyadov’s Summary
I am passionate about discovering the true potential of innovative ideas, talented people, entrepreneurial ventures and original brands. Every person and every idea has its own Mission.zip file installed from on high. After observing very different people in various social settings I am more than ever convinced that following one’s own way and experiencing the act of creation in harmony with our values is what make us happy. No fame, money or power can be a substitute for inner drive and joy to be oneself.
All life events happen with good purpose, but often only later we appreciate their meaning and value. My education combined analytical chemistry, business administration, marketing, advertising and investments. Professionally I have 12+ years of comprehensive asset management experience - both tangible (money) and intangible (ideas, brands and human capital). Diverse stimulus is the best food for creative synthesis, right?
Currently I am researching the role of Trust and Reputation in uncovering group effort potential. The roots are in leading teams of incredibly talented people towards bold goals and having to fight every day with what I call “Post-soviet anti-group mentality”.
My strong belief is that the greatest things on Earth happen thanks to interdependent effort of people driven by one common goal and sharing similar set of fundamental values. This is equally true for innovative start-up venture, student association, non-profit team or the entire nation. Historically our countries were always lacking social capital, but now this might become a core bottleneck for future growth (fueled by innovation, not oil exploitation). If true, then any improvement in social capital accumulation would bring enormous rewards for you and me and the society at large.
Sounds idealistic? It’s not, as these are questions of existence as creative human being and not as a destructive weed. So they have quite practical meaning to me.
Alexander Lyadov’s Specialties:
Creativity and innovation, asset management, wealth management, financial planning, investment funds, talent management, payment by result, advertising, marketing, branding and identity, social capital
Alexander Lyadov’s Experience
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Managing Partner and Co-Founder
Dekarta Capital
(Venture Capital & Private Equity industry)
December 2008 — Present (1 year 4 months)
Great companies grow fast. They do so in good economy. They do so in bad one. Why? They see opportunities. The others see problems. The moment is unique. May be once a decade. May be longer. The time to act. Acquire competitor. Consolidate industry. Change rules. Think Big. Move fast. Growth needs food. For business it’s capital. Dekarta has some.
Entrepreneurs are those who make things happen. We are here to help. How?
Private Equity and Venture Capital for Growth Companies
Fund size: $50 mln
Deal size: $0,5-10,0 mln
Ownership: from 25%+1 to 75%
Target company: growing, profitable, proven business-model
Industry: any except for construction, metallurgy, chemistry, consulting, advertising, premium segment goods and services
Geography: RU, UA, KZ
www.dekartacapital.com -
Chairman of the Board
Maanimo.com
(Privately Held; Internet industry)
January 2008 — Present (2 years 3 months)
Maanimo.com helps consumers make informed decisions about their personal finance matters. It’s coverage includes all major personal finance channels, including banking, investing, debt management and insurance. Launched publicly a few months ago (08.08.08) in beta version, Maanimo.com is already the leading aggregator of rates and other information on deposits (8,270+ programs) and also provides information on other financial products, including bank safes, mortgages and auto loans. Soon to be added - credit cards, online banking fees, leasing, mutual funds, SME finance and various insurance products. Maanimo.com surveys 100+ Ukrainian banks on weekly basis in order to provide clear, objective, and unbiased rates to consumers. In addition to rate data, the company presents personal finance editorial content to help consumers make informed financial decisions.
http://maanimo.com/
http://blog.maanimo.com/ -
Empirical Researcher
Trust and Reputation Phenomenon Project
(Privately Held; Myself Only; Venture Capital & Private Equity industry)
November 2007 — Present (2 years 5 months)
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Vice President
Renaissance Investment Management (Moscow)
(Partnership; 51-200 employees; Investment Management industry)
September 2006 — November 2007 (1 year 3 months)
One research asked retired people what in their life they regretted the most and unanimous answer was: “Not the most painful mistakes we made, but the things we could do and didn’t dare to…” This explains why I jump-started myself and moved to investments business. Also special kudos to GSB professors who talked about finance like moms about kids. To my surprise there was as much of CAPM theory, valuation models and macroeconomics here as of marketing, social psychology and creativity. Investment management is the king among professional services businesses because of its quintessential result-focused nature – clients do know when you create value for them.
Brave. Fast. Smart. Learning. Entrepreneurial. Top-notch. These are the tags for RIM. Feeling like Neo from Matrix after downloading entire “Investment Jiujitsu” library in my brain, I discovered a new spectrum of exciting opportunities our markets full of. That’s where a new chapter of my adventures starts
www.im.rencap.com -
Managing Director and Co-owner
Euro RSCG Group Ukraine, an affiliate with Euro RSCG Worldwide (HAVAS Group)
(Public Company; 51-200 employees; Marketing and Advertising industry)
December 2003 — July 2006 (2 years 8 months)
What do you do while struggling to balance fast-growing business, demanding b-school curriculum and invaluable young family moments? Right, you just start up a new venture. This period is probably one of the richest in my life for breakthrough ideas, bold moves and tough yet valuable lessons. Within a year the team sky-rocketed agency’s creative reputation by producing unusually fresh and deep advertising ideas that resonated with Ukrainian society and generated great returns to agency’s clients.
Chasing hidden society trends, navigating through mysterious process of idea creation, getting things done despite all the pitfalls, winning people’s hearts and having impact on client’s business – this is a beauty of Advertising. Art and science, idealism and cynicism, passion and rejection, illumination and frustration - that's why you can easily wake up only after 11 years of this adrenaline-rich fun-intensive experience.
www.eurorscgkiev.com.ua
www.eurorscg.com
www.havas.com -
Managing Director
Bates Ukraine, an affiliate with Bates Worldwide (WPP Group)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2001 — November 2003 (2 years 7 months)
We were young, promising and ambitious. So were our clients. And the market. No rules and traditions. Only genuine curiosity and unlimited energy. Fruitful soil for audacious ideas. And there were many. I am still very proud of the fantastic brands we built that nowadays enjoy national market dominance and people’s love.
Being twice recognized as Nation’s #1 and The Most Creative Agency was nice, but much greater was fun of working with the most talented entrepreneurs who were brave enough to let us do what we thought was right for their business. It paid off well as today these brands worth hundreds of millions of dollars.
www.wpp.com -
Account Director
Ark Communications/J.W. Thompson
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 1995 — April 1997 (1 year 10 months)
"Wow! I would loooove working here!" exclaimed young chemist after the interview in start-up ad agency in start-up ad industry. Being the first employee in Client Services department in charge for agency's first Client, Italian sweets producer Ferrero, who was the #1 advertiser in Ukraine at the time, means a lot of "firsts" ahead.
When there is no advertising but TV, every project becomes innovation. What about complete repainting subway train in brand colors? Never ever done in Ukraine before. When subway is considered a closed facility of military strategic importance. When everyone says "No". When nobody knows how to do it. But what if there is a small chance? Keep trying chemist, enjoy the process and the miracle will happen.
The impossible is possible when you don't know it's impossible.
www.jwt.com
Alexander Lyadov’s Education
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The University of Chicago - Booth School of Business
MBA , General Management , 2002 — 2004
One of the most energy-burning time-evaporating on-the-edge-balancing decisions in my life that so far paid me the highest return on invested human, social and financial capital. Never before I felt so much drive, joy and inspiration from discovering answers to questions I painfully was and ingenuously wasn’t aware of. Besides chatting with Nobel laureate at dinner table was a great fun too...
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Kyiv National Taras Shevchenko University
MA , Analytical Chemistry , 1990 — 1995
What chemistry, advertising and investment management have in common? Well my guess is all three are about imagination, analysis and passion. I was lucky to be taught by professors who lived these qualities every second of their life. Passion is contagious and is responsible for the greatest miracles in our inner and outer universe...
www.univ.kiev.ua
Additional Information
Alexander Lyadov’s Websites:
Alexander Lyadov’s Interests:
Entrepreneurship, Venture Capital, Theory of Creativity, Trust&Reputation, Social Capital, Talent Management and collecting new experiences
Alexander Lyadov’s Groups:
The University of Chicago Graduate School of Business Alumni
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Western MBA graduates and students from Ukraine -
Global Private Equity & Venture Capital -
Chicago Booth Alumni and Student Network -
Internet in Ukraine -
Ukrainian IT AngelLounge -
E-Commerce Russia/Ukraine -
EXP-9
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Chicago Booth Russian Club
Alexander Lyadov’s Honors:
Bates Ukraine agency was twice named “The most Creative and Innovative agency in Ukraine” and was twice ranked “#1 Agency in Ukraine” by the independent rankings based on opinions of leading Ukrainian clients
Alexander Lyadov’s Profile in Other Languages:
Alexander Lyadov’s Contact Settings
Interested In:
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